If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?

The study of human population in terms of size, density, location age gender, race occupation and other statistics is called ?

A. Geothermy

B. Demography

C. Ethnography

D. Hemos-popography

One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?

A. terragraphic segmentation

B. fermagraphic segmentation

C. geothermy segmentation

D. geodemographic segmentation

Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business ?

A. To protect companies form each other

B. To protect consumers from unfair business practices

C. To protect the interests of society

D. To protect businesses from unfair consumer demands

The first modern environmental movement in the United States began in the ?

A. 1940s

B. 1950s

C. 1960s and 1970s

D. mid-1980s

All of the following are thought to be sources of new product ideas EXCEPT ?

A. internal sources

B. customers

C. competitors

D. the local library