1.
Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.

2.
Good marketing is no accident, but a result of careful planning and __________?

3.
The most formal definition of marketing is ____________?

4.
Marketing management is ____________?

5.
A transaction involves ____________?

6.
__________ goods constitute the bulk of most countries’ production and marketing efforts.

7.
Information can be produced and marketed as a ___________?

8.
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.

9.
A Marketer is someone seeking a response from another party, called the __________.

10.
In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

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