1.
Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
2.
Good marketing is no accident, but a result of careful planning and __________?
3.
The most formal definition of marketing is ____________?
4.
Marketing management is ____________?
5.
A transaction involves ____________?
6.
__________ goods constitute the bulk of most countries’ production and marketing efforts.
7.
Information can be produced and marketed as a ___________?
8.
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
9.
A Marketer is someone seeking a response from another party, called the __________.
10.
In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
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