1.
In __________more customers would like to buy the product than can be satisfied.

2.
Marketers often use the term ___________ to cover various groupings of customers.

3.
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

4.
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

5.
Global marketers must decide ___________.

6.
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

7.
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

8.
Many countries have ________ industries to create greater competition and growth opportunities.

9.
Customers are showing greater price sensitivity in their search for ___________.

10.
Rising promotion costs and shrinking profit margins are the result of ___________.

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