One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?
A. terragraphic segmentation
B. fermagraphic segmentation
C. geothermy segmentation
D. geodemographic segmentation
A. Geothermy
B. Demography
C. Ethnography
D. Hemos-popography
A. To protect companies form each other
B. To protect consumers from unfair business practices
C. To protect the interests of society
D. To protect businesses from unfair consumer demands
The first modern environmental movement in the United States began in the ?
A. 1940s
B. 1950s
C. 1960s and 1970s
D. mid-1980s
All of the following are thought to be sources of new product ideas EXCEPT ?
A. internal sources
B. customers
C. competitors
D. the local library
A. They did not investigate pricing correctly and priced the product too high
B. They did not investigate dealer reaction and had inadequate distribution
C. They defined their marketing research problem too narrowly
D. They failed to account for the Pepsi Challenge taste test in their marketing efforts